Market Analysis

Download Wayne Market Study Executive Summary or Full Report Here:

Downtown Wayne Market Study Executive Summary

Downtown Wayne Market Study Full Report


For those who attended the Public Forum and Workshop on July 7th, a summary of findings is presented here: Wayne-GROW-Workshop-Summary-Results

market study workshop


Wayne has been selected to participate in a market analysis service through their participation in the Michigan Main Street program. The market analysis service is one of several application-based services that is offered to all Selected and Master Level Michigan Main Street communities.

Wayne Main Street’s Business Empowerment Committee applied for the market analysis service in February, and received official word from Lansing today that it had been awarded the service following a statewide comprehensive review of application-based services.

The training and consultation service specifically assists with not only gathering quantitative information that identifies business opportunities in the commercial district, but how to use this information to attract and retain business. The market analysis service is valued at more than $20,000.

“The market analysis service will not only help Historic Downtown Wayne more effectively grow in target markets, but it will also be a tremendous asset to the City of Wayne and surrounding area,” said Main Street Executive Director Lindsey Wooten.

Consultants from Downtown Professionals Network will visit Wayne this year for a driving tour, walking tour, visits with businesses, and then guide Main Street representatives through a general outline of tasks, follow up dates, and deadlines. The study is expected to wrap up by the end of the calendar year.